On the construction site, some people become popular by their talents, and some people rely on their faces to eat. "Mall Xiao Xie" quickly became popular because it looks like Yang Shuo. The first video released in 2020 exceeded 250,000 likes. Since then, there have been many videos with more than one million likes, and many netizens have been praised by him. Attracted by the beauty.
Short video red man illustration: Da Yin is hidden in the construction site
In the early popularity of these construction site celebrities, there are not too many Country Email List "scripts", but it is more like they are constantly amplifying and catalyzing the lives of these ordinary people under the spontaneous pursuit of netizens, because they have never experienced it, because the contrast is interesting, The mass push brought them to the cusp of traffic.
2. The creative background that is magnified in the construction site
There was once a very popular video on Douyin: Night Star River, a street full of cars and horses, Uncle Yang, who wore a helmet and worked hard on the construction site for a day, couldn't help jumping on the sidewalk happily.
. We always think that their lives are full of hardships and fatigue, far from happiness, so when we see someone still optimistic on the construction site and understand the living conditions of this group, we will have a positive emotional expression.
The contrast between the stereotype and the external performance is the basis for the popular people on the construction site to become popular. However, if you look closely, you will find that the emergence of celebrities on the construction site is inextricably related to the huge base of migrant workers and people's reflection on refined entertainment content.
The 2021 migrant worker monitoring survey report shows that in 2021, the total number of migrant workers nationwide will be 292.51 million, with an average monthly income of 4,432 yuan and an average age of 41.7 years. In the harsh construction site environment, these people actually lack rich entertainment methods, and the rise of short videos has brought them a way to digest their lives.